Easton Mall

AR Flower Garden

Channel: In-person experience

Overview: Custom augmented reality filter, leveraging Snapchat, built to enhance photo opportunities at phone booths around Easton Town Center; promoted utilizing vinyl clings situated around the phone booths.

Goal: Surprise and delight guests utilizing an experiential attraction, with the opportunity to easily save and share photos to spread engagement and buzz.

Results: 250+ activations per month across the campaign