Easton Mall
AR Flower Garden
Channel: In-person experience
Overview: Custom augmented reality filter, leveraging Snapchat, built to enhance photo opportunities at phone booths around Easton Town Center; promoted utilizing vinyl clings situated around the phone booths.
Goal: Surprise and delight guests utilizing an experiential attraction, with the opportunity to easily save and share photos to spread engagement and buzz.
Results: 250+ activations per month across the campaign